I'm Luka Rupcic — a video editor with over 15 years of professional experience spanning live broadcast, film, and documentary production. I bring deep expertise in audio engineering and video editing to every project.
My work ranges from live events and studio broadcasts to video ads, short films and documentaries — several of which have been featured at festivals and screenings.
Today, my focus has shifted to the cutting edge of AI-generated content — from video and static visuals to full creative workflows powered by artificial intelligence. I combine years of traditional production experience with the latest AI tools to deliver fast, high-quality results that would have been impossible just a few years ago.
Whether it's precision audio, or AI-generated video for a campaign, I have the technical skill and creative sensibility to deliver work that stands out.
Most editors hand the audio off to someone else. I don't. The cut decides the mix and the mix changes the cut — they have to argue in the same room.
Narrative cutting, music-driven edit, color grading, online finishing, VFX prep. I edit in DaVinci Resolve and the Adobe suite — Premiere Pro, After Effects, and Photoshop.
Dialogue editing, sound design, scoring sync, mix to deliverables. Mixing for different platforms.
Feature documentary, festival films, heritage shorts, outdoor-fest aftermovies. Patient cuts when the picture leads the room — loud cuts when the music does.
IMDB
FilmFreeway
Talking-head, hook-first, vertical-native. Cut for scroll-stop on Meta & TikTok. I edit on the data — hook rate, hold rate, CTR — then re-cut hooks weekly.
Open
9:16 · UGC
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Open
9:16 · UGC
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Open
9:16 · UGC
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Founder content, podcast cuts, sales clips, case-study films. Cut for LinkedIn and YouTube, where attention is earned by clarity — not by tricks. Recent work with Matt Rupcic.
MATT RUPCIC
16:9 · YT
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MATT RUPCIC
16:9 · YT
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MATT RUPCIC
9:16 · SHORTS
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MATT RUPCIC
9:16 · SHORTS
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MATT RUPCIC
9:16 · SHORTS
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Film, ad, founder content, or AI-assisted campaign — bring the footage, the deadline, the constraints. I'll bring 15 years of suite time and a tight first assembly within the week.
Statics and short-form video built with generative tools — Runway, Higgsfield, Midjourney, Sora, ElevenLabs — directed and finished in the same suite. Real cut, real grade, real mix. The model is a department, not a deliverable.
Concept art, beauty plates, hero stills, alternate-aspect re-frames. Generative pass + retouch + grade in Photoshop & Capture One.
midjourney v7
Llama Naturals · 01
flux pro
Llama Naturals · 02
midjourney v7
Llama Naturals · 03
flux pro · retouch
Llama Naturals · 04
Short-form generative video. Director-led prompting, conformed in Resolve, scored and mixed natively. Vertical-first, but I'll cut a 16:9.
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BRAND FILM · 16:9
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EDITORIAL DOC · 9:16
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BUMPER · 9:16
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B-ROLL · 9:16
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