Seq 01 · Main title

Luka Rupcic

AI editor for brands that can’t afford to look cheap.

Films, ads and UGC, made with AI and finished by hand.

02UGC · 9:16

AI UGC that doesn’t read like AI.

Avatars and real creators, cut so nobody scrolls past the first second.

9:16 · 6–45s
Meta · TikTok · YT
48–72 hrs

03AI · Spec film

Skip the shoot. Keep the craft.

AI UGC, product films and b-roll, cut, graded and mixed.

Olympia, AI spec film: a runner in an ancient stadium

AI Videos

Reels, drops, ad cuts.

AI Statics

Posters, key art, OOH.

BelliWelli static: bloated and backed up? — BelliWelli

Llama Naturals static: happy tummies, happy mornings — Llama Naturals

MaryRuth's static: three weeks is how fast women in the study saw thicker, fuller hair — MaryRuth's

Barfer's static: dein unkomplizierter Einstieg ins Barfen — Barfer's

Llama Naturals static: organic superfood nutrition, goodbye constipation — Llama Naturals

BelliWelli static: one scoop, four things your gut needs — BelliWelli

Llama Naturals static: picky eater approved, parent trusted — Llama Naturals

MaryRuth's static: a hair growth vitamin you drink instead of swallow — MaryRuth's

Llama Naturals static: which pile do you want your kid eating? — Llama Naturals

Llama Naturals static: good gut vibes only — Llama Naturals

Llama Naturals static: most gummies are basically candy — Llama Naturals

04Process · Siraat · AI ad · 9:16

Watch an ad get made.

Scroll through one real project, from the first prompt to the exported file.

01
PromptChatGPT / Claude
02
GenerateKling · Veo · Seedance · GPT Image
03
CutDaVinci Resolve · Premiere Pro
04
FinalDaVinci Resolve · Pro Tools

PromptGenerateCutExport

siraat_ad_v3 · 9:16 · 24 fps

Program00:00:00:00

Promptshot list · 5

[prompt] Placeholder. The real prompt for this Siraat ad goes here.

subject [ ]camera [ ]light [ ]motion [ ]

9:1624 fps6 s5 shots

prompt[prompt] Placeholder. The real prompt for this Siraat ad goes here.9:16 · 6 s

SIRAAT

Export siraat_ad_v3.mp4

0%H.264 · 9:16 · 24 fps

Exported

MetaTikTokYT

05Pipeline

No agency relay race.

The person who prompts it is the person who cuts it.

ChatGPT / Claudescript · prompts

KlingAI video

VeoAI video

SeedanceAI video

GPT ImageAI stills

DaVinci Resolvecut · grade

Olympia · AI spec film

Premiere ProAfter EffectsPhotoshop

Pro Toolsmix

NuendoFairlight

→

Exportdeliver

Final

9:164:516:9

06Credits

Fifteen years on the cutting edge.

I’m Luka Rupcic — a video editor with over 15 years of professional experience spanning live broadcast, film, and documentary production.

15+

Years

Live broadcast, film, documentary

100+

Videos delivered

Brands

Two crafts. One brain.

Most editors hand the audio off to someone else. I don’t. The cut decides the mix and the mix changes the cut — they have to argue in the same room.

Picture: DaVinci Resolve · Premiere Pro · After Effects · Photoshop
Sound: Nuendo · Pro Tools · Fairlight
AI: Kling · Veo · Seedance · GPT Image · ChatGPT / Claude

07End slate

Got footage that needs a real cut?

Let’s cut something good.

Book a call

Timecode24 fps00:00:00:00

Prod.: lukarupcic.com
Roll: A004
Scene: 07
Take: 1
Fps: 24
Editor: Luka Rupcic
Sound: Luka Rupcic
Date: 10 · 10 · 26